If the content is king, then you can expect audio content to be the new king of social media marketing. As a marketing executive, it is critical to stay in front of the “curve” of where your industry will go next.
What social media platform are you overlooking?
Which social media platform should you start using more?
The current trend is video. Video. Video. And, more video.
What’s next? Audio content. Podcasting. Internet Radio.
You don’t have to believe me? According to Activate & Tech Media Outlook, the revenue from podcasting will more than double over the next few years.
One of the biggest facts that make audio so appealing is that audio content is the one major media platform that can be passively consumed.
Audio consumption can be done as a passive activity while listeners are exercising, driving, or working at their desk which makes it less of a distraction than some other forms of media;
Brands can use audio content beyond podcasting. Consider repurposing articles, interviews, and report data that has performed well in the past with your core consumer on other platforms.
Audio content could very well be a new frontier for your business to connect with potential consumers who you had been unable to connect with on other social media platforms.
It remains to be seen how businesses will effectively use audio content for engagement. According to the blog site, Your Podcast Guru, some best practices include opt-ins, video teasers, and one-sheet guides.
Whether you are a B2B or B2C company, the opportunity to connect and share content is equally attainable.